West Point Mall
A fun, dynamic identity for the first mall in Sikkim, built to bring young people together.
Project information
Design Lead. This work was done during my tenure at Lazy Eight.
West Point is the first mall in all of Sikkim, set in Upper Gangtok. That made it a landmark before it opened a single store, and the identity had to carry the weight of being a first while still feeling easy to walk into.
The brief was refreshingly simple: make it fun. The mall was never meant to be only a place to shop. It was built to draw in young people and give them somewhere to gather, hang out, and spend a good day together.
So the identity targets fun directly. The personality is playful, energetic, and young, a place where your squad comes together and has a good time rather than a transaction to get through.
The mark is a westward-pointing arrow, a direct read on the name that doubles as a sign for a destination worth heading to. It anchors a system that stays confident and clear at any size, from a phone screen to the front of the building.
Around the mark, the language is colorful and playful by design. Bold colour, lively type, and a flexible kit carry the same energy across signage, social, and space, so the brand feels like the fun place it set out to be.
